Hamrah Network
A complete identity and digital product for a regional network provider — a wordmark that works at 12px and 12 metres, a bilingual typographic system, and a customer portal designed around the three things people actually come to do.
The work covered strategy, identity, art direction and build, delivered over four months with a team of three.
Creative Solution
We replaced a catalogue of 40 plan pages with a single configurator, wrote a plain-language voice guide and built the identity on a two-typeface system that renders identically in Latin and Arabic script.
“They asked better questions than we did. The identity has held up across every touchpoint for a year now, and the portal cut our support calls by a third.”
Farid Rahimi, Chief Marketing Officer
