Photography is the most expensive thing a small brand pays for and the first thing it gets wrong.
A day with a good photographer and a clear brief beats a month of stock. The brief is the work: light, distance, what is in the frame and what is not.
A brief that works
We write photography rules into every identity we deliver — three lighting setups, two crops, one rule about people — so the next shoot looks like the last one without us.
- A single mood reference, not a board of forty.
- Shot list ordered by importance, not by location.
- Crop templates matched to the grid.
The camera does not know what your brand is. Tell it.
Studio note
In practice
We keep a running document of these decisions for every client, so the next designer — in-house or external — inherits reasons, not just files.
