Forma Type
Specimen website and poster series for a small type foundry. The typefaces are the content — the site had to get out of their way while still being a pleasure to use.
The work covered strategy, identity, art direction and build, delivered over four months with a team of three.
Creative Solution
An interactive specimen with live sizing and OpenType controls, a licensing flow that explains itself, and a set of twelve letterpress posters that became the foundry’s calling card.
“People buy the fonts because of the posters. We did not expect print to sell software.”
Ana Ferreira, Type Designer
